BUCCO FEST

Identity Exploration—2017


A brand identity for Bucco and its annual Bucco Fest, a fictional festival that celebrates the coconut tree as the Tree of Life. Bucco Fest is a vehicle for celebrating one’s culture through the culinary, medicinal and practical uses of the coconut tree.

Artists, vendors, culinary establishments and coconut ambassadors can sell and promote their products through their individual booths.

The identity uses both contemporary abstractions and biological illustrations of the coconut. While its color scheme is inspired by the street festivals that commonly take place in the Philippines.




Word maps and free-association help in getting my ideas down.
All ideas are welcome.

Start with one word and write down anything that’s associated with it.

I started with the places I grew
up in and that led me to coconuts. From there, I started another word map that expanded the overall concept of the festival.


Inspiration comes from the street festivals that we have in the Philippines. A fiesta is often colorful and lively. I wanted to have that same feeling for the brand.

The coconut tree is one of the main crops of Philippine agriculture. Making the country the world’s largest producer of coconuts and coconut related products.  












COLOR PALETTE







MORE THAN JUST JUICE